Wix 2024 review: pros, cons and opinions

wix review

Choose WIX, the leader in website creation.

In the landscape of website creation platforms, WIX stands out as an undisputed leader, offering a comprehensive and versatile solution for every type of user. Whether you are a beginner in the world of web design or a seasoned professional, WIX has something to offer everyone. Its intuitive and user-friendly interface, accompanied by a wide range of stylish and modern templates, makes creating a website an enjoyable and stress-free experience.

With this platform, you don’t need advanced technical skills: its drag-and-drop system allows you to build a custom website with ease, allowing you to focus on creativity rather than complex programming codes. It also keeps up-to-date with the latest trends and technologies, ensuring that your site is not only aesthetically appealing but also functional and responsive on all devices.

In addition to creating standard websites, it is also an excellent choice for those who wish to start an online store. With its powerful e-commerce tools, you can easily manage inventory, payments, shipping and taxes, turning your site into an effective and reliable sales platform. Plus, its built-in SEO features help ensure that your site is visible and well ranked in search engines.

In short, choosing this CMS means opting for a platform that combines ease of use, flexibility and power, making it the ideal choice for anyone who wants to create an impressive website without any hassle. Whether it’s a personal portfolio, a blog, an online store, or a corporate site, this platform provides all the tools you need to realize your digital vision successfully.

Wix: Pro

The benefits of using WIX are numerous and can meet a wide range of needs for anyone who wants to create a website. Here are some of the main pros:

  • Ease of use: WIX is famous for its intuitive and easy-to-use interface. With the drag-and-drop system, even inexperienced users can create attractive websites without code knowledge.
  • Wide selection of templates: It offers hundreds of pre-designed templates, which are both modern and fully customizable.
  • Robust e-commerce functionality: For those who want to start an online store, it provides powerful, integrated tools for managing products, payments and shipping.
  • Mobile optimization: All sites created are automatically optimized for mobile devices, ensuring a smooth user experience on any device.
  • SEO Support: Built-in SEO tools to help improve site visibility on search engines.
  • Constant updates and support: Updates frequently with new features and offers reliable customer service.

Wix: Cons

Despite its many advantages, there are some aspects that some users might consider disadvantages:

  • Limitations in SEO customization: Although this platform offers SEO tools, there are some limitations in advanced customization compared to other platforms.
  • Template dependency: Once a template is chosen, completely changing the design can be difficult without starting over.
  • Cost of premium plans: Although it offers a free plan, more advanced features are only available in paid plans, which can be expensive.
  • Performance: Sites can sometimes have longer load times than sites built on other platforms, especially if they are very content-rich.
  • Data transferability: Moving your site from WIX to another platform can be complicated and sometimes requires rebuilding the site from scratch on a new platform.

Wix: reviews

User reviews are largely positive, reflecting its position as one of the most popular and reliable website creation platforms on the market. Users often praise it for its outstanding ease of use, which makes it possible for people without programming or graphic design experience to create professional-looking websites. In particular, the wide range of templates available and the flexibility of the drag-and-drop editor receive much praise for their ability to fully customize the user experience.

On the other hand, some reviews point out limitations in terms of advanced SEO and design customization for more experienced users. In addition, the cost of premium plans is another point that is occasionally criticized, especially for small businesses or individuals on a tight budget.

In general, however, it is frequently recommended as an optimal solution for those seeking a balance of functionality, customization, and ease of use when creating a website.

What is Wix?

Wix is a cloud-based website creation platform that allows users to build and manage custom websites without the need for advanced coding knowledge. Founded in 2006, Wix has quickly established itself as one of the leading tools in the web design industry due to its intuitive interface and wide range of features.

Through its drag-and-drop editor, users can choose from hundreds of pre-designed templates and customize them to fit their needs, whether for corporate websites, portfolios, blogs or online stores. In addition to website creation, Wix also offers a range of additional solutions such as hosting, domains, e-commerce solutions, SEO tools, and a wide range of apps through its Wix App Market.

Wix stands out for its versatility and its ability to adapt to a variety of needs and skill levels, making it a popular choice for both beginners and web design professionals.

Choosing WIX as your website creation platform means relying on a recognized leader in the industry. With a combination of ease of use, variety of features, and accessibility, this CMS appeals to a wide range of users, from beginners building their first website to professionals looking for a quick and efficient solution for more complex projects.

It is not only a platform for building aesthetically pleasing websites; it is also a tool that continues to evolve and adapt to market trends, always offering new features and improvements. Whether you are creating a simple personal blog, an eye-catching portfolio, or a complex online store, it offers the solutions and support you need to successfully implement any web project.

How does Wix work? Key features

Wix is a versatile platform that allows users to create customized websites through a simplified and intuitive process. This ease of use, combined with a number of powerful tools, makes this platform an ideal choice for both beginners and experts in web design. Here are some of the key features:

Editor for building sites with templates

Wix’s editor is one of its most significant strengths. It offers users a choice of hundreds of pre-designed templates, each of which is fully customizable. These templates cover a wide variety of industries and styles, ensuring that there is always something that perfectly fits each user’s specific needs.

Once a template is chosen, the drag-and-drop editor allows for complete customization. Users can edit text, images, layouts and more with simple mouse movements. This visual and intuitive approach to web design makes this CMS extremely accessible, even for those with no previous design or programming experience.


Wix also offers comprehensive tools for creating and managing blogs. With this mode, it is easy to add and edit posts, customize blog design, integrate social features, and more. Users can benefit from a number of pre-designed layouts for their posts, making it easy to maintain a cohesive and professional look.

It also provides advanced options such as post categorization, comments, and SEO tools to help improve the blog’s visibility on search engines. This combination of ease of use and advanced features makes this platform ideal for bloggers of all levels.


For those interested in setting up an online store, Wix offers a robust and comprehensive e-commerce solution. Users can sell products, accept online payments, manage inventory and shipping, and more directly from their site.

E-commerce features also include several customization options for online stores to create a unique experience for customers. It also supports a variety of payment methods, ensuring that users can offer their customers flexible and secure payment options. With intuitive tools for sales tracking and data analysis, this CMS makes managing an online store a simple and straightforward process.

Wix, pricing and packages

It offers a variety of pricing plans to meet different needs and budgets. Plans are divided into two main categories: personal website plans and business/eCommerce plans. Personal website plans start with a free option, which includes basic functionality and hosting, but also shows ads on the site. Paid plans offer more storage space, bandwidth, removal of Wix ads, and the ability to attach a custom domain.

For those who need more advanced features, such as Google Analytics or marketing vouchers, premium plans with additional benefits are available. These plans are especially useful for professionals and small businesses who want a more professional look and advanced features.

Wix Business and eCommerce Plans

Wix Business and eCommerce plans are designed for users who need advanced e-commerce features and business tools. These plans allow users to accept online payments, sell products or services, and manage an online store. They also offer increased storage space, no ads on the site, and additional features such as abandoned cart retrieval, subscriptions, and digital product sales.

These plans are ideal for growing businesses and online merchants who require more e-commerce features, such as advanced order management and integrated payment options.

Wix, Enterprise Packages.

For larger companies or those looking for tailored solutions, this CMS offers Enterprise packages. These plans are designed to provide high-level solutions with dedicated support and customized features. They include professional consulting, advanced security solutions, and detailed analytics.

Enterprise plans are suitable for organizations that need greater flexibility, control, and customized support. These plans can include custom integrations, advanced branding solutions, and access to exclusive premium features.

Ease of use of Wix

A major attraction is its outstanding ease of use. The intuitive interface and drag-and-drop editor allow users to create and customize websites without any coding or design knowledge. This ease of use makes Wix an excellent choice for beginners, entrepreneurs, artists and small businesses who want to have an online presence without having to invest significant time and resources in learning web design.

The user-friendly approach of this CMS is evident from the start: from template selection to customizing layouts, every aspect of site creation is guided and accessible. In addition, the wide range of pre-designed and customizable templates allows users to get started quickly, ensuring that even the most basic sites look professional.

Ease of use also extends to other features, such as e-commerce integration, blog management, and SEO tools, which are all designed to be user-friendly. This makes Wix not only a simple solution for website creation, but also a versatile platform that can grow and adapt to the evolving needs of its users.

Wix, platform security

Security is a key component of any online platform, and this platform takes the protection of its users’ websites and their data very seriously. Wix implements several security measures to ensure that its websites are secure and reliable.

First, it uses SSL (Secure Sockets Layer) encryption on all sites, ensuring that data transmitted between the Wix server and users’ browsers is always encrypted and protected. This is especially important for e-commerce sites, where sensitive customer information, such as credit card details, needs protection.

It also provides secure hosting for all websites on the platform, with constant monitoring and maintenance to protect against cyber attacks and security threats. The platform also automatically manages all security updates, ensuring that websites are always protected with the latest security measures available.

Finally, it also offers users the ability to set custom permissions and access controls, providing an additional layer of security for website management.

Wix’s customer support

Wix is known for its excellent customer support, offering its users a wide range of support options to resolve any problems or concerns. Customer support includes:

Online Support Center: An extensive knowledge base with guides, tutorials and informative articles covering almost every aspect of using this CMS.

Email and Phone Support: Provides direct support via email and phone, allowing users to get personalized answers to their specific questions.

Community Forum: An active forum where users can share tips, solve common problems and discuss ideas.

Webinars and Video Tutorials: Also offers regular webinars and video tutorials to help users make the most of the platform’s features.

This combination of self-service online resources and direct support ensures that users can easily find the help they need.

Additional tools and other features

Wix is not just limited to website creation; it also offers a number of additional tools and features to further enhance its users’ online presence:

  • Wix Artificial Design Intelligence (ADI): A tool that uses artificial intelligence to help with initial site creation by suggesting layouts and designs based on user preferences.
  • SEO Tool: Provides integrated tools to optimize the website for search engines, improving online visibility.
  • App Market: Users have access to an extensive App Market where they can find a variety of applications and widgets to integrate into their site, such as live chat, forms, marketing tools and more.
  • Mobile App: Also offers a mobile app that allows users to manage their websites on the go, making it easy to edit and update the site from anywhere.
  • Email Marketing and Social Media Tools: Tools to create email marketing campaigns and easily integrate social media into the site, helping to build and maintain an audience.

These additional tools and features make Wix a complete solution for building and managing an effective and engaging online presence.

Wix Artificial Design Intelligence (ADI)

Wix Artificial Design Intelligence (ADI) is one of the most innovative features offered by Wix. It is an artificial intelligence-assisted design system that makes website creation even easier and more personalized. This tool asks users a series of questions about their desired site, such as the type of business, preferred style, and functionality needed. After that, using this information, Wix ADI automatically generates a fully functional website that is optimized and customized to the user’s specific needs.

This technology not only speeds up the site creation process, but also ensures that each site is unique, tailoring the design and content to the user’s preferences and requirements. It is especially useful for those who are looking for a quick but effective solution for their online presence.

SEO tools

Search engine visibility is critical to a website’s success, and Wix offers several tools for optimizing search engine optimization (SEO). These tools help users improve their website’s ranking on search engines such as Google.

Wix provides step-by-step SEO guidance that assists users in optimizing their sites, including adding metatags, customizing URLs, connecting to social media, and creating SEO-friendly content. In addition, Wix allows integration with Google Analytics, providing users with valuable data on traffic and visitor behavior, which can be used for further optimization strategies.

Integrate applications from the App store

Wix’s App Market is another strength of the platform. It offers a wide range of apps and widgets that can be easily integrated into the website. These apps cover a variety of functions, such as adding photo galleries, contact forms, booking systems, forums, live chat, and more.

These apps allow users to further enhance and customize the functionality of their website, making it more interactive and engaging for visitors. App installation is simple and straightforward, and many of these tools are free or offer a free trial version.

Mobile apps

The Wix platform is also accessible via a mobile app, which allows users to manage and update their websites directly from their mobile devices. The Wix app offers a variety of features, including the ability to publish blog posts, upload photos, respond to comments, manage events, and track site analytics.

This flexibility ensures that users can stay connected and active on their web platform even when they are on the go, providing unprecedented convenience and ease of management for website administrators.

Storage space

One of the important aspects to consider when choosing a website building platform is the available storage space. Wix offers several storage options, varying according to the subscription plan chosen. For free plans, storage space is more limited, which may be sufficient for personal websites or small businesses that do not need much space. However, for websites that require more content, such as large image galleries, videos or online stores with many products, Wix offers premium plans that include more storage space.

Increased storage space in paid plans allows for greater flexibility and the ability to expand site content without worrying about space limitations. This is especially useful for growing businesses or websites that anticipate high traffic and need to store a large amount of data.

Email marketing

Wix offers integrated email marketing tools, allowing users to create, send, and manage email marketing campaigns directly from the Wix platform. These tools are designed to be intuitive and easy to use, allowing even novice users to create effective email campaigns.

With Wix’s email marketing features, users can design engaging emails using customizable templates, segment their audience for targeted campaigns, and track the success of their emails through detailed analytics. This tool is a great way to keep in touch with customers, promote new products or offers, and increase engagement with your brand.

Other benefits of Wix

In addition to the features already mentioned, Wix offers a number of other benefits that make it a popular choice among users:

  • Continuous Updates: Wix is constantly updated with new features and improvements, ensuring that users always have access to the latest and most advanced tools.
  • Design Versatility: With a wide range of templates and customization options, Wix allows users to create unique, personalized websites that reflect their or their brand’s identity.
  • Third-Party Integration: Wix allows users to easily integrate a variety of third-party tools and services, increasing website functionality and efficiency.
  • International Accessibility: Supports the creation of multilingual sites, making it easier for businesses and individuals to reach a global audience.
  • Backup and Security: With automatic backup and data protection features, users can have peace of mind knowing that their website and data are secure.

These advantages, combined with its ease of use and the variety of features offered, make Wix a comprehensive and attractive solution for anyone wishing to create a professional and functional website.

Alternative platforms to Wix, a comparison

When it comes to choosing a platform for creating a website, there are several options on the market, each with its own specificities and strengths. Here is a comparison between Wix and some of the other most popular platforms:

Wix vs Shopify

Wix is a versatile solution suitable for a wide range of websites, including blogs, portfolios and online stores. Its intuitive interface and variety of templates make it suitable for users with different needs and skill levels.

Shopify, on the other hand, specializes in e-commerce and offers advanced features specifically for online stores. With Shopify, users gain access to powerful tools for inventory management, payments, shipping and integrations with different sales platforms. For those primarily looking for a robust e-commerce solution, Shopify may be the best choice.

Wix vs. GoDaddy

GoDaddy is known for its hosting and domain registration services, but it also offers a website building platform. Like Wix, GoDaddy provides an easy-to-use drag-and-drop editor and a variety of templates. However, Wix tends to offer more flexibility and creative freedom in site design than GoDaddy, which can be more limited in customization options.

Wix vs. WordPress

WordPress is one of the most powerful and flexible platforms for creating websites, known for its wide range of plugins and themes. Unlike Wix, which is more geared toward beginner and intermediate users, WordPress offers more flexibility but requires some learning curve, especially if you want to take full advantage of its capabilities.

WordPress is ideal for those who need advanced features and full customization but require more technical knowledge. Wix, on the other hand, is more accessible for beginners and offers an easier path to creating and managing a website.

Wix vs. Squarespace

Squarespace is another popular website creation platform, known for its elegant and sophisticated designs. Squarespace and Wix are often compared for their ease of use and the quality of their designs. However, Squarespace tends to have a greater emphasis on visual designs and may offer less freedom for customization than Wix.

Squarespace is often preferred by creatives and design professionals looking for aesthetically advanced templates, while Wix is more versatile and user-friendly, making it suitable for a wider range of users.

In conclusion, the choice between these platforms depends on the user’s specific needs and level of technical expertise. Wix stands out for its ease of use and versatility, making it a good choice for a variety of websites.

Is Wix suitable for your needs?

Choosing a platform for creating your own website depends heavily on your personal or business needs and the type of site you intend to create. Wix, with its wide range of features and ease of use, presents itself as a flexible solution suitable for a variety of purposes.

Wix for personal sites

For those who wish to create a personal site, such as a portfolio, blog, or personal presentation page, Wix is an excellent choice. The platform offers a variety of elegant and easy-to-customize templates that are ideal for expressing your personality or showcasing your work. Whether it’s photographs, writings or other creative projects, Wix allows you to present them in a professional and eye-catching way.

The simplicity of Wix’s drag-and-drop editor is especially beneficial for users who lack technical expertise and wish to create and manage their site independently. In addition, the option of a free plan allows users to get started without initial investment, making it accessible to anyone.

Wix for professional sites

Wix is equally suitable for creating professional websites for businesses, online stores, or professional services. It offers a number of advanced business tools, such as e-commerce solutions, online booking, contact forms, and email integrations. These features allow companies to build a complete site that not only looks professional, but also offers all the functionality needed to operate successfully online.

In addition, the presence of integrated SEO and marketing tools helps companies improve their online visibility and reach a wider audience. The ability to create multilingual sites also proves to be a great advantage for companies operating in international markets.

In conclusion, Wix is a versatile platform that can be adapted for both personal and professional use. It offers the freedom and tools to create a website that not only meets the specific needs of users, but also helps them grow and expand in the digital world.

Frequently asked questions about Wix

How does Wix work?

Wix is a cloud-based website building platform that allows users to create professional websites without the need for programming knowledge. The site creation process begins with choosing a template, which can then be customized using Wix’s drag-and-drop editor. This intuitive editor allows users to edit and add elements such as text, images, videos, and widgets by simply dragging and dropping them to the desired place on the site.

Users can also take advantage of Wix Artificial Design Intelligence (ADI), which automatically creates a site based on answers to a few simple questions about the user’s preferences and needs. Once the site has been configured and customized, it can be published with one click and made accessible online.

Wix also offers a variety of additional tools to enhance the functionality of the site, including e-commerce, SEO, marketing, and social media tools. These tools help optimize the site for search engines, manage online sales, and promote the site on various digital platforms.

How much does Wix cost?

Wix offers different pricing plans to meet the different needs and budgets of users. The platform has a basic free option that allows you to create and host a website with some limitations, such as the presence of Wix advertisements and a Wix domain.

For advanced features and more control over the site, Wix offers paid plans that vary in price depending on the features included. These plans include more storage space, increased bandwidth, removal of Wix ads, and the ability to attach a custom domain. Costs increase for plans that include advanced eCommerce and business solutions, such as the Wix Business and eCommerce plans.

In addition, there are additional costs for optional services such as purchasing domains, professional emails, and premium applications from the Wix App Market. Specific plan prices vary by region and current offerings, so it is recommended to visit the Wix website for the most up-to-date pricing information.

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